All good applications share some commonalities. Clarity of language. Compelling imagery. Professionalism. We’ll make these part of your toolkit. We’ll make these part of your tradecraft. What will make your application unique will be strong voice, attention to style and detail with mis en place.

CHECKLIST

1. Writing
Clarity: Say who you are, what you want, show why you deserve it, indicate where you will go with it.
Lexicon: The correct vernacular indicates to your audience that you will speak their language. Do it well.

2. Images/Graphics
Build a full deck for the most common channels for applications. Be ready for both the web and print by building a proper storage hierarchy and nomenclature. Make sure your post production shows maturity and understanding of your audience.

3. Style/Quality
Ensure build quality across application content by using proprietary software and legacy platforms. Free software tools, ad-driven products, utilizing third-party cloud storage are a few of the trip hazards in the ecosystem of content creation and editing. Hedge your bet against the stereotypic and the tacky, and ally yourself with someone that has knowledge and experience to shape your way forward.

4. Relevance
Every creative and maker is in the business of making meaning through your chosen medium(s) and modals of expression. Make sure your meaning has relevance. Make your meaning relevant by producing a strategically crafted application suited for the goals and outcomes most sought after.

The keys to standout viewership are within reach with work and the right tools.